Brand Identity Essentials

from $550.00

The building blocks of your brand, done properly. Logo suite, color palette, typography, and a brand guidelines document built for the wellness market.

Not every brand needs a full rebrand. Sometimes you just need the foundational pieces done properly so everything else can hold together.

The Essentials package gives you a complete visual identity built with intention, tested across touchpoints, and delivered with a guidelines document you can hand to any designer, printer, or platform and get consistent results.

This package is designed specifically for wellness brands, with an understanding of what resonates in health, fitness, nutrition, and lifestyle categories.

Good for new brands ready to launch, founders who've been using a DIY logo and have outgrown it, and established businesses going through a refresh.

What's included

Essentials:

  • Brand discovery questionnaire and strategy brief

  • Primary logo + horizontal and stacked variations

  • Color palette (primary + secondary)

  • Typography system (2 font pairings with usage guidance)

  • One-page brand guidelines PDF

  • All files delivered in PNG and PDF formats

What's included — Standard (upgrade):

  • Everything in Essentials

  • Brand voice and tone guide

  • Messaging framework (tagline, elevator pitch, key brand statements)

  • Social media profile assets (cover images, profile icons)

What's included — Premium (upgrade):

  • Everything in Standard

  • Launch asset pack (email header, story template, business card, letterhead)

  • Brand presentation deck (10 slides)

  • 30-day post-delivery support

Brand Identity:

The building blocks of your brand, done properly. Logo suite, color palette, typography, and a brand guidelines document built for the wellness market.

Not every brand needs a full rebrand. Sometimes you just need the foundational pieces done properly so everything else can hold together.

The Essentials package gives you a complete visual identity built with intention, tested across touchpoints, and delivered with a guidelines document you can hand to any designer, printer, or platform and get consistent results.

This package is designed specifically for wellness brands, with an understanding of what resonates in health, fitness, nutrition, and lifestyle categories.

Good for new brands ready to launch, founders who've been using a DIY logo and have outgrown it, and established businesses going through a refresh.

What's included

Essentials:

  • Brand discovery questionnaire and strategy brief

  • Primary logo + horizontal and stacked variations

  • Color palette (primary + secondary)

  • Typography system (2 font pairings with usage guidance)

  • One-page brand guidelines PDF

  • All files delivered in PNG and PDF formats

What's included — Standard (upgrade):

  • Everything in Essentials

  • Brand voice and tone guide

  • Messaging framework (tagline, elevator pitch, key brand statements)

  • Social media profile assets (cover images, profile icons)

What's included — Premium (upgrade):

  • Everything in Standard

  • Launch asset pack (email header, story template, business card, letterhead)

  • Brand presentation deck (10 slides)

  • 30-day post-delivery support