What We Do

We help wellness and purpose-driven businesses grow online with strategic website design, content, SEO, and AI-powered search visibility. From site creation to discoverability, we combine strategy, creativity, and tech to drive growth. We go beyond creating beautiful websites. We help wellness brands build a meaningful digital presence, communicate their expertise and become more discoverable.

Who We Are

We are a boutique digital marketing agency specialising in strategic website design, content creation and digital visibility for wellness professionals and purpose-driven businesses. From health, fitness and nutrition experts to brands promoting healthier products and lifestyle services, we combine creativity, strategy and technology to help bring your vision to life online.

Our Vision

To inspire a more holistic approach to wellness by supporting businesses and professionals who empower individuals to live healthier, more balanced and fulfilling lives.

Our Mission

To help wellness entrepreneurs and purpose-driven businesses build authentic, impactful digital presences that reflect who they are, connect with the right audiences and support sustainable growth. Through thoughtful website design, meaningful content and smarter search visibility, we turn ideas into digital experiences that make a difference.

Smartphone displaying a personal wellness website with Nutrition, Movement, and Longevity options, surrounded by stacked white stones.

MEET THE FOUNDER

Hana Feidi is a marketing expert with over 20 years of experience grounded in information technology and digital innovation. Holding a Bachelor’s degree in Computer Science and an MBA in Technology Management, she has worked with leading organizations such as IBM Global Services in Australia and Alalamiah Software in the Middle East.

She later transitioned into the wellness and fitness industry, managing the digital marketing strategy for Fitness First Middle East for more than 5 years, strengthening the brand’s regional digital presence. She combined her technical expertise with strategic marketing insight to drive brand growth and performance.

In search of her own wellness amidst the noise of trends and quick fixes, Hana envisioned a platform where people could easily connect with trusted wellness experts based on their symptoms or goals promoting a holistic approach to wellness. This vision led to the creation of the Heal & Zeal Wellness Hub, an online space designed to guide wellness seekers to find their wellness and connect with the right experts to support their wellness journey.

To achieve her true purpose, Hana decided to leave the corporate world and founded Heal & Zeal Digital. A boutique wellness marketing agency specializing in personalized digital marketing services for professionals and entrepreneurs in the wellness industry. Through strategic positioning, custom website design, impactful content marketing and authentic brand storytelling, Hana helps businesses build strong digital foundations that support long-term growth.

Hana is a health and wellness enthusiast with a certificate in functional nutrition from The Nutrition Academy in Australia, she believes in a holistic approach to well-being and embodies the lifestyle she promotes, having completed two half marathons and participated in key wellness events.